Lesson #15 – Seasonal Considerations for Webmasters

Note: This content was originally written by Titimowse ("The Professor") and published on the old Cozyacademy.com over 10 years ago, a site that is no longer live and, as a result, the great wealth of knowledge it provides for the adult webmasters community was nearly lost. I recovered this article from an old archive and no part of this work belongs to me. I republished it here for the benefit of the adult community.

The seasons of the year play an important part in the buying habits of your surfers. Different cultures, different countries have collective social cycles depending on the weather and the time of year. As an adult webmaster, you will want to take into account the season of the year when attempting to sell to your surfers.

The type of content you offer on your adult site will attract a certain kind of customer. From the services and software you use to track your site’s surfers you can tell a great deal about who your clients are. The countries your visitors come from show you about their behaviors, especially with a little Internet research. The time of year in the cultures and countries when your hits are coming from affect your sales. To learn about the seasonal behaviors of your adult site visitors is one more way to help keep your business on a profit-making path.

Say for instance that you have a site appealing mostly to college aged American males. A great many of these young men go home or work or both during the summer months. Are you prepared for a possible slow down in your sales during the summer break of your surfers? Do you have alternate content and sponsors to promote for those many weeks?

What if you have an adult site that has a clientele who are probably looking at your site from their jobs? Will their time spent away from their monitors while on the holiday vacations of their country effect your daily sign-up ratios?

If your traffic is coming from countries or areas of the world you are not familiar with, it would be wise to learn a little about these places. Learn how their work hours correlate with your time zone. Research a little about their holidays and the sporting seasons because these could be times where you might see a dip in your sales. Understand that at a certain time of year, your customers might be crazier for the World Cup than they are for porn and have a back up plan. Take into account that those who mostly go for your particular content might have activities and events that will coincide with the time of the season.

Summer can be a season where you’ll see a slowdown in site activity because your surfers are outside more. The family obligations such as annual holidays like Christmas will occupy the free time of some of your visitors. Those kinds of present-buying holidays might eat into your sales because your cyber customers might not have extra cash. There’ll be times of the year when your regulars will have to pay their taxes and won’t have extra spending money for porn.

What does the adult webmaster do during these off times?

Some sell to their customers that much harder. They increase their efforts by double and sometimes do practically as well as when business is more active. Others don’t even bother with the headache and take certain times of the year off from adult webmastering. You’ll find even more will use off or slow times of year to experiment with new content, sponsors or sales methods.

Whatever way you go, know that there will be times of the year that affect your sales. From national holidays to seasonal sporting events to times spent away from computers due to pleasant weather, people’s buying habits and interests change with the weather. Try to predict these changes so you won’t be ill prepared for their arrival. Have a back up plan for slow times as well as busy ones.

Know you surfers. Know where they come from and what their seasonal buying patterns are. Know their holidays and sporting events. Know their college calendars and times when they’ll be with families or out in the sunshine. Your customers are your bread and butter as an adult webmaster. Get to know when they are in or out of season.

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